Diverted products are often tampered with. They can be expired, discontinued, damaged, diluted or contaminated. Only professional salons with a salon business license can guarantee the products that you purchase.
So how does diversion work? It happens when unathorized dealers sell salon exclusive products. The custom manufactures DO NOT sell these products to the local stores therefore these products cannot be gauranteed. These dealers make a profit off the sold items and then local stores make a profit off consumers by offering more appealing trends. Consumers purchase these products at local stores because its convenient. These products can cause irritation or infection when they are not guaranteed because they are not sold to the store by the manufacturer itself. There is no telling how good or bad these products are without testing them first.
Have you ever wondered why mass retailers only have certain products within a line? You will rarely ever find the whole Redken, Matrix, Biolage, etc line for sale at a Walgreens, Target, or an Outlet.
The next time you are out in a local store take a look at these professional products. Often you will see a tracking code scratch off or marked through and sometimes pricing stickers are used to cover important manufacturing information. These products have tracking codes on them so that it can help us catch diverters. Unfortunately the process takes a long time to research and the products are often sold before they can even be tracked.
What you can do to help.
1.) Be aware and share this with others. Go to www.YouTube.com and type in diversion of hair products. Watch the video and then share the link on Facebook to inform your friends and family.
2.) Boycott local stores when purchasing professional products.
3.) Support your Salon and purchase product there.
Here's how a couple companies are handling diversion: